Compare the best life insurance companies in Canada

In many ways, your choice of a life insurance company isn't all that important - at least when compared with other financial choices you'll make in your life. Each company manages risk in a similar way, and premiums are fairly consistent between each company.

There is some variety, however, as some life insurance companies in Canada are happy to enroll higher-risk clients like seniors and those with pre-existing conditions, and others less so.

A good rule of thumb is the company is less important than whether the product really suits your personal needs. Of course, not all companies offer the same products.  That's why we've built this page. In our experience, finding the best life insurance is done by getting a range of quotes, from a range of companies. Our free tool can help you compare multiple life insurance quotes - give it a try when you're ready.

Sun Life Financial is one of the largest and oldest life insurance companies in the world. Founded in 1865, Sun Life is over 150 years old. When measured by premiums, Sun Life is Canada's largest life insurer, but has lower revenue than Manulife. Sun Life also has a significant local and international financial services arm, with operations in dozens of countries worldwide. Along with Manulife, Sun Life has the deepest product lineup of any Canadian life insurance company. Click here to learn more about Sun Life insurance.

Great-West Life (Canada Life) is the third largest life insurance provider in Canada. It has historically been the parent company of other life insurance companies, including Canada Life, London Life Insurance Company, and Canada Life Financial. In early 2019, the company began a major rebrand, bring together each of its life insurance companies under the Canada Life brand. Of the 'big three' Canadian life insurance companies, Great West is the only one with headquarters outside Ontario, being operated from Winnipeg. As one of the big three Canadian life insurance companies, Great West Life's life insurance product offering it deep, with plenty of choices. However, it has a more limited product lineup than Sun Life and Manulife. Click here to learn more about Great West life insurance.

Toronto Dominion Bank, or TD Bank, is the largest bank in Canada by assets, and offers life insurance through the TD Insurance division. While the bank has a large presence in parts of the USA, its life insurance product is exclusive to Canada. Like the other banks, TD offers multiple life insurance products, including home insurance and car insurance. The TD life insurance offering is not small by any measure, but it's a good example of a no-frills life insurance company. Click here to learn more about TD Bank life insurance.